Transportation Essay Example for Free

Transportation Essay Transportation and environmental issues are opposite in nature since transportation deliver socio-economic benefits are great, but at the same time impactingenvironmental transportation system. On one side, supporting transport activities growing demand for passenger and cargo movement, while on the other, transportation activities associated with increasing levels of external environment. This has reached the point where transport is the dominant source of the pollution emission and multiple effects on the environment Complexity of the problem that has led to much controversy in the policy environment and the role of transport. see more:essay about transport The transport sector is often subsidized by the public sector, particularly through the construction and maintenance of road infrastructure which tend to be independent of the access. Sometimes, the public interest in the mode of transport, terminal and infrastructure can be odd with environmental issues. If the owner and the same regulator (different branches of government), then there is a risk that the rules will not be effectively observed. It can also lead to another extreme where compliance would lead to an inefficient transportation system with the cost of subsidies. The environmental impact of vehicle pollution burning fossil fuels such as natural gas and gasoline used for transportation the way we produce harmful chemicals, among them carbon dioxide, a greenhouse gas, which is a major pollutant and contributor to global warming. Over 150 years ago, cars, airplanes and power plants have been producing carbon dioxide into the atmosphere enough to raise a higher level than ever before. Single car emissions are generally low, but added to the emissions from the millions of vehicles per day used to create a huge impact on the environment and air quality. Car pollution reaching water pollution, noise pollution, air pollution to global warming, to give effect to human health. On-road motor vehicles not only release carbon dioxide but also nitrogen oxides, which contribute to the formation of acid rain. They are also a precursor to the formation of ozone (smog), which damage the respiratory system and damage the plants. In the West, about 6% of the population will die due to air pollution, it is not surprising that the car industry is responsible for up to 80% of urban air pollution. With globalization and modern technology invading every corner of the world, it is a known fact that air pollution and congestion are increasing at an alarming rate. Some of the recommendations about how to address this problem encouraging the use of public transport. This essay will analyze the strategy to encourage people to use trains and buses to commute to work. For a start, it felt that one way to stimulate the use of public transport to make use of private cars expensive. For example, tolls have been introduced successfully in a number of places in cities around the world. This example clearly shows that the use of private cars on the highway is expensive compared to public transport. Therefore, introducing tolls and other taxes using private cars is a good strategy to prevent people from using personal vehicles. In addition, limiting the number of parking permits in urban areas help to prevent people from using their private vehicles. Take for example the Metro Sydney. Last year, a study showed that the city experienced a sharp drop in traffic caused 30% increase in the price for parking permits. This clearly demonstrates the fact that, the price increases made it difficult for people to use their personal car to go to the cities. Thus, the increase in the price of parking permits is a good way to curb congestion and encourage use of public transport. Following the appearance, it is clear that by increasing the cost of using a private vehicle is an effective strategy to encourage people to use public transport. Thus, this will help to reduce congestion and air pollution to some degree.

Strategic ability of Hong Leong Bank

Strategic ability of Hong Leong Bank Hong Leong Bank Berhad was found by Ji Chiew. The bank starts operations in 1905 in Kuching, Sarawak. In 1 January 1982, the Head Office relocated from Kuching to Kuala Lumpur. The consolidation of banking institution to meet the requirement of Bank Negara Malaysia marks another milestone for Hong Leong Bank Berhad. Hong Leong Bank Berhad was listed on Kuala Lumpur Stock Exchange on 17 October 1994. The market capitalization as of recent days is RM 470 million, according to bank website. Hong Leong Bank has diversified the businesses into financial services, manufacturing, and property and infrastructure development. The services available are personal financial services such as credit cards, investment, loan, deposits, insurance, priority banking, personal banking and Hong Leong Club Rewards for customer loyalty (Hong Leong Bank, 2009). Industry Analysis 2.1 Why Porters 5 models Porters model determines the competitiveness of an organization using the five different forces and shows how the forces are related. To develop business strategies effectively, organizations must understand and act in response to those forces. (Porter, 1985) (Fornell and Wernerfelt, 1987) Rivalry Among Existing Competitors There are 37 banks, which are recognized and licensed to operate in Malaysia and more financial institution are opening soon. The trend of increment of the number of banks within the industry is fast and there are great challenges for HLB to create and maintain a good market share. Other banks are seems to be more aggressive to get and retain customers. This force is not in favor of Hong Leong Bank. (BNM, 2009) Threat of Substitute Products and Services Even though there are many financial institutions available, some unique facilities can only be obtained from the bank only. American Express facilities, co-branded products (e.g. MTV), higher interest rate, club rewards, junior/senior savings, overdraft are the few products which only available to this bank. Thus this force is in favor to the bank. (Hong Leong Bank, 2009) (BNM, 2009) Bargaining Power of Buyers Having the whole range of financial players apart from the retail banks, it is evident that customers can move within the 40 operators and can also decide to switch to the other non-banking institutions. Their choice can even extend to the insurance companies, depending on the nature of the product. For instance if a customer is looking for a small amount of loan, he/she can even get the said product from organizations like AEON, etc. The close location of various banks is also giving customer a very high bargaining power too. For instance in a location of Puchong Jaya, along the street of Jalan Kenari it is easy to find at least 9 banks within 100 meters Maybank, Public Bank, Eon Bank, CIMB Bank, HSBC, Alliance Bank, Bank Simpanan Nasional, UOB. With this concentration the bargaining of customers always goes high before customers start looking on a differentiated service. For the said bank, this is absolutely a negative favor since the potential customers can shift easily to differ ent point. (BNM, 2009) Bargaining Power of Suppliers The core business of the Hong Leong Bank is product and services which mainly focuses on safety of monetary management. The suppliers provide some tangibles like checkbooks, lockers, private banking, priority banking. The impact of these in HLB is not much significant since they are not really like the raw material. (Hong Leong Bank, 2009) Threat of New Entrants The Bank Negara Malaysia has set a minimum capital requirement of RM5 billion for a bank to be registered. The conditions set for registering a bank are not difficult to obtain, hence entry barriers become low. Thus more foreign owned financial firms are keen to open their business in Malaysia. Certainly these institutions will pose threat on existing banking business as theyll have unique products and services. This force is not in favor of Hong Leong Bank. . (Hong Leong Bank, 2009) From the above analysis of HLB 5 forces analysis, the diagram below will provide a summary of the banks overall industry analysis. Threat of New Entrants (-) Threat of Substitute Products and Services (+) Bargaining Power of Buyers (-) Rivalry among existing competitors (-) Bargaining Power of Buyers (+) 2.2 Limitations of the Porters Model Porters 5 force analysis talks about the external forces applicable to the outside of business. Todays business is much more vast and robust requiring dynamic approaches which should be an integration of different approaches rather than depends on a single analysis. Internal factor analysis requires much analysis as external. Designing, visioning and learning approaches should be considered when an industry analysis is done. Proters 5 forces are lack of these factors. (Porter, 1985) (Gronroos, 1997) Strategic Capability Analysis 3.1 Stakeholders Stakeholder Analysis identifies important groups of people or individuals that can have an influence on the Project. These Stakeholders can have their own objectives and views, which may differ and conflict with other Stakeholders. A Stakeholder Analysis is required to identify all the parties who are directly or indirectly affected by the enterprises operations. This includes not only the traditional shareholders, but also some new groups that the insights of sustainable development tell us must be consulted in decisions that affect them. (Roberts, Varki, and Brodie, 2003) (Fombrun and Shanley, 1990) In an organization, internal stakeholder is the employees or people who work inside the organization. External stakeholders exist outside the organization but have a direct interest in what it does (e.g. shareholders, governments, customers) etc. (Roberts, Varki, and Brodie, 2003) 3.2 SWOT Analysis 3.2.1 Why SWOT Analysis? SWOT analysis is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues. SWOT stands for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal factors. Opportunities and threats are external factors. (Spreng and Chiou, 2002) In SWOT, strengths and weaknesses are internal factors and opportunities and threats are external factors. 3.2.2 Hong Leong Bank SWOT Analysis Strength Hong Leong Bank Berhad (HLB) principal activity is providing consumer-banking services including credit cards, investment, mortgage, deposits, insurance and priority banking. Other activities include business banking, trade financing, working capital facilities, treasury, foreign exchange, money market operations, capital market securities trading, investment, and takaful business. It has been recognized as one of the most profitable bank in Malaysia. (Hong Leong Bank, 2009) It has 186 branches, 17 business centers with talented and motivated employees throughout Malaysia making it one of the most widened banking sectors in Malaysia. Their first award year 2004, an acknowledgement for their active participation in spurring the growth of the SMEs in the country. This award certainly spur Hong Leongs strength to bring more value added financial services to customers and the SMI community and to help them face the extremely challenging and competitive business environment both locally and globally. Launched in October 2005; the Hong Leong Mobile Credit Card is the first of its kind, allowing customers who are provided with a six-digit personal identification number (PIN) to pay for goods and services using mobile phones via short messaging service (SMS). This offering is the result of Hong Leong Bank tie-up with technology provider Mobile Money International Sdn. Bhd. This unique method of payment, known as Mobile Money is speedy, convenient and cost effective. Using only the mobile phone for approval of transactions and payments, there is no longer a need for the physical plastic card, merchant terminals or Internet terminals. Payment requests are delivered via SMS. There is no need for card members to be present at the point of sales or at the merchant outlets. Payments can therefore be made from wherever card members are, at whichever place where there are mobile phone signals. (Hong Leong Bank, 2009) In 2007, Hong Leong Bank bagged the Asian Bankers Best e-Banking Project 2007 with its Internet banking offering, Hong Leong Online. The award recognizes the best emerging technology practices and benchmarks in Asia Pacific banks. Apart from the Asian Banker award, Hong Leong has also been ranked as the third most popular Malaysian online banking site. Online banking transactions helped the bank save about RM24mil from March to October 2007 as each online transaction cost about 20% compared with about RM3.50 for every over-the-counter transaction. Weakness In line with its strong customer service culture, the HLB continues to maintain its superior delivery standards which have been behind against international ISO standards. HLB is yet attained bank-wide ISO 9001:2000 certifications for customer service at the front office of its branches and bank-wide loan delivery service. This is a major drawback for the HLB to have a better customer base. (Hong Leong Bank, 2009) As to compete in the industry of banking, interest rate is a major challenge as customer will choose for a higher interest rate for savings account and for the lowest interest rate for the loans that the customers are seeking for their financial assistances and better service for the customer. Hong Leong Bank needs to change according to the environment as to compete and remain as the market leader. (Hong Leong Bank, 2009) As Hong Leong Bank has moved ahead to the Electronic banking or transaction there is greater risk or security threats circulated to the users of online banking or transaction. There are non technical threats such as phising whereby it is the act of tricking someone into giving them confidential information or tricking them into doing something that they normally wouldnt do. The common applications of this approach is to send fake emails (email spoofing) to a victim purporting to come from a legitimate source and requesting information (such as the bank account number and the password) or directing the victim to a fake internet website where this information can be captured. Opportunities The bank may recruit young and talented staffs and provide them proper training to create a talent base as well as provide job to those who are in need. This may also reduces the unemployment rates in Malaysia. This talent base is able to adopt with internal formation and usually stay with the bank until the end. (Hong Leong Bank, 2009) As the banking industry grows and provides opportunities for the local customers indirectly it also given an opportunity to the foreigners who stays in Malaysia. They tend to use banking services more frequently to have different types of account. This additional customer base will bring more money inside the bank and of course banks will gain profit from various types of transactions. (Hong Leong Bank, 2009) Bringing the bank closer to the consumer could be the vital opportunity. Providing a payment gateway where ATM card could be used as like a credit card for everyday usages. Since these customers will use won money, bank may encourage them to save more to get more benefits. Establishing more ATM and branches and electronic features (e.g Western Union money transfer) will definitely bring more customers in. (Hong Leong Bank, 2009) Threats Ease of distributing credit card could be a disturbing role the bank is playing. While credit card repayments are depends fully on customer payment, if it is not paid, bank has to go long way. (Hong Leong Bank, 2009) The bank is not really in forefront position to introduce new products and service as market demand changes. It if often seen that the bank introduces the products in different name when the service is already available in the market by other bank. (Hong Leong Bank, 2009) 3.2.3 Limitations of SWOT Analysis SWOT analysis usually very subjective. It simply looks at the negative factors first in order to turn them into positive factors. So it is advisable to use SWOT as guide and not as prescription. (Spreng and Chiou, 2002) Strategic Choices 4.1 Generic Strategy 4.1.1 Why Porters Generic Strategy Generic strategies are widely used today even though it was invented in 1980s. Three options are available for organizations to adopt to achieve sustainability which are cost leadership, differentiation and focus. Each of the three options are considered in two aspects of the competitive environment: (i) Competitive advantage talks about the prices (high or low) of the products, (ii) Competitive scope talks about the market size (narrow or broad). (Porter, 1985) (Chen, 1999) (Sanzo et al, 2003) Overall Cost Leadership The low cost products are the product leader in the market. It may also included the time required to built and delivery the products to customers. As it is mentioned earlier, using online banking, it would help the bank as well as customers to save more. Developing and maintaining online business is not low-priced itself. Yet it could provide vital thumbs-up to banks generic strategy. If more customers opt for online transactions, bank wouldnt have to spent time on serving customer physically thus itll requires less resources (e.g. less branch, less employees). These less resources will push ahead the bank with extra finance to improve other services. (Harris and Goode, 2004) (Sanzo et al, 2003) Differentiation Differentiated goods and services are designed to satisfy the customers with the lowest price/cost available for similar kind of products. HLB Flexi FD is a fixed deposit product which gives higher interest rate to the customer. Thus the bank will be in risk of loosing money. So it has to bring and retain much customer to cover the loss. The loss must be cover to be competitive. Since banking industry changes rapidly, HLB will have to customize the products and services over times to hold ensure customer satisfaction. (Dannenberg and Kellner, 1998) (Jones, Mothersbaugh, and Beatty, 2000) Focus In focus an organization can afford neither a wide scope cost leadership nor does a wide scope differentiation strategy, Here an organization focus effort and resources on a narrow segment of a market. Competitive advantage is generated specifically for the niche. A company has two options to choose: use either a cost focus or a differentiation focus. Taken example of HLB structured investments. Invested amounts are 3rd-party transactions and bank itself doesnt provide any guarantee of returns of money to the customer. In this segment, HLB is a low profile character. Even though bank is charging some commission on the investments, customers who are willing to invest are to do so at own risk. (Jarvelin and Lehtinen, 1996) (Evans and Beltramini, 1987) 4.2 Strategic Directions 4.2.1 Why Ansoff Matrix The Ansoff Growth matrix is a strategic direction tool that helps businesses decides their strategies for growth. Ansoffs product/market growth matrix discuss about the strategies on which the business deliver new or current products in new or current markets. Overall output of Ansoff product/market matrix is sets of strategies that set the direction for the business growth. (Auh et al, 2007) (Sanzo et al, 2003) These are described below: Market penetration Market penetration is a general name of selling current products into current markets. The bank continuously introduces loan and credit products to customers to leap ahead. Since the banks most incomes come from loan and credit facility, reshape of current products will ensure market growth and increase of usages by existing customers. Market penetration for HLB will be focused on the central markets that it is very familiar with, competitors are known, customer needs are defined and returns are potential. (Gustafsson, Johnson, and Roos, 2005) (Agrawal, 2001) http://strategyiseverywhere.files.wordpress.com/2007/12/ansoff_matrix.png Market development Market development tells about the distribution of current products in new market. With its existing banking facilities, the bank introduces private banking for the customers who loves personal banking. For everyday needs of banking, investment, loan, protection a dedicated personal banker is always there to serve the individual customer to fill their needs. These personal banking is nothing different than existing policies; focus goes to its loyal customers which puts big amount inside the bank. (Dannenberg and Kellner, 1998) (Filotto, Tanzi, and Saita, 1997) Product development Product development is the name given to a growth strategy where a business aims to introduce new products into existing markets. Saving multiplier plans is recently introduced by the bank. Hong Leong Savings Multiplier Plan is a unique investment tool that utilizes the powerful concept of Dollar-Cost-Averaging and offers a customized solution to tackle the distinct financial challenges throughout different life stages be it to secure a comfortable retirement or to ensure a steady flow of pension-like funds or for putting aside adequate funds even for childrens education. Islamic banking is another example of product development. (Metawa and Almossawi, 1998) (Haron, Ahmad and Planisek, 1994). Diversification Diversification is the growth strategy where new products are to be delivered in new market. This strategy is more risky for business growth as often business takes longer time to survive in a new market. HLB recently spread their business in Vietnam. Since Vietnamese culture differs from Malaysia, the bank has to adopt the culture as well as compete with well established Vietnamese banks. (Shankar, Smith, and Rangaswamy, 2003) (Evans and Beltramini, 1987) 4.3 Method for Pursuing Strategic Direction Forward Looking Policy Monetary policy management needs a forward-looking policy due to the time gap between policy actions and their intended effects on output and inflation. HLB built a macro model which would determine the impact of policy actions. Understanding the microeconomic factors are important too determine the inter-linkage of monetary policy mechanism. (Fornell and Wernerfelt, 1987) Deepening of Financial Markets New financial products are traded in the Money/Bonds market by the introduction of Hong Leong Banks Debt Capital Markets Structured Finance (DCM/Structured Finance) unit within Wholesale Banking provides innovative tailor-made solutions to financial institutions, corporate, agencies and high net-worth individuals through comprehensive offerings in the debt capital markets. (Dannenberg and Kellner, 1998) Strong Foreign Currency Reserve Foreign exchange reserves form part of the national assets and these needs to be deployed rationally keeping in mind the principles of safety, liquidity, and return. The reserves, which are currently deployed by the HLBs in-house reserve management treasury dealers, are in short-term high quality bank deposits. (Naser, Jamal, and Al-Khatib, 1999) Reliable and Secured Payment Systems To reduce the settlement time significantly and increase cost effectiveness the bank plans to establish an electronic clearinghouse to do almost every transactions online with tighten security and handy usability. Opening an account, apply for credit cards are already in place. The bank further steps in mobile banking for dedicated user. Recently the bank introduces e-broker services (HLeBroking). HLeBroking allows the flexibility of placing orders either through a phone call to our trading hub or via the internet. Professional dealers centralized in the hub are always on hand to execute transactions and monitor shares investment portfolio. (Shankar, Smith, and Rangaswamy, 2003) (Harris and Goode, 2004) 4.4 Implication and Evaluation of Analysis During this analysis it was assumed that strategies are reasonably orderly and knowable and, in turn, that evidence can help to evaluate theories that claim to explain these strategic positions. Data and information often founded confusing and imperfect. It seems almost certain that no single study can validate or invalidate a theory. Besides, there is a good chance that a large number of studies will not generate consistent results. (Agrawal, 2001) The methodology were used in analysis is not about developing a foolproof system; it is at least partly an art. There is no mechanical system that will escape judgment, sense, and intelligence. But this does not eliminate the need for techniques and standards. Product delivery approaches, geography, demography does plays role in strategic position which were missing in the analysis done. (Hong Leong Bank, 2009) The strategic planning process adopted by HLB was participative, consultative and result oriented. But the takes time to achieve results. While some important factors the bank missed out during strategic choices, individual departments must do their respective environmental scans through a SWOT analysis whereby they identified their internal strengths and weaknesses as well as the external opportunities and threats. (Hong Leong Bank, 2009) Business trends changes randomly. Todays product may not be available tomorrow. Thus no strategic plan could be exactly fit into business strategy. However, HLB could consider a more diversified strategy which would be more beneficial to determine strategic stand. Justification of a Strategy As the strategic position and strategic choices are different from the matrix analysis, a better strategic growth model is optimal solution. 5.1 McKinsey Growth Pyramid McKinsey growth pyramid is an upgraded version of Ansoff Matrix with broader discussing of important strategic factors. With every possible action there are certain alternatives (e.g. acquisition, joint ventures, alliances etc) with risk measurement from low to high. Existing products to existing customers This is considered lowest risk options go on businesses with current asset and current customer. But itll not be much beneficial for bank in long terms. Existing products to new customers Introduce existing products to new customer which may help them meet their daily financial needs so that they dont look for other financial choices. Consumers always look for much return while bank always looks for low give-away. New customers can be a turning point for any bank. Demographical (e.g. adult, children, senior) products would be vital products to attract new customers. (Harris and Goode, 2004) New products and services Over time, new products must be channeled into banking business. Broader distribution if Islamic banking could be a important factor. It is seen that many nom-Muslims adopted for Islamic banking. Since there is trend of Islamic banking growth, the bank should not take the risk to risk the potential customers due to lack of proper preparation. Some of the products may be delivered to existing customers. Risk may incur if the products doesnt appeal the customers. (El-Bdour and Erol, 1989) (Gerrad and Cunningham, 1997) New delivery approaches Todays consumer seek more convenient service provider. Banks are not exempted indeed. Many banks had adopted special facilities for different customers. Priority banking could be one solution. In priority banking everyone is unique and therefore has very specific financial needs. Thats why bank will offer a comprehensive range of privileges for convenience. Setting up special services only for young generation can be another important product delivery approaches. Dedicated services will invite more young generation to adopt the services. However, it could cost the bank some extra amount and if the products are not selling well, bank will face loss of resources. (Yoon, Guffey, and Kijewski, 1993) (Mols, 2001) http://www.filecluster.com/screenshots/61893.gif New geographies Geographical expansion is one of the most powerful options for growth but also one of the most difficult. The bank already went global opening branches in Singapore and Vietnam. This strategy is proven fine for well reputed bank (e.g. Citibank) but it has to be cautious in business. Geographical movement may bring new customers with solid financial needs but the bank has narrow down the scope of services due to high risk. (Sanzo et al, 2003) New industry structure The bank may re-assert the liquidity franchise and continue to address the yield challenge. While economics of the business have changed, unlike other countries, pricing and credit spreads did not adjust in tandem in the Malaysia. The quality of strategic asset-liability management, liquidity and capital management differentiates. Re-asserting core businesses with efficiency, unit cost management, operating leverage, dynamic pricing as well as customer value or returns on each customer relationship. Cross-selling and customer service are key success factors. (Agrawal, 2001) New competitive arenas Using competitive arena, business may transfer their resources and knowledge to new industry using vertical integration. This may pose immense risk to bank itself. Bank may loose it all investment. Despite the risk, this will help the bank grows rapidly and spread their products throw many distribution channels. (Gronroos, 1997) Conclusion The pre- and post-crisis strategic postures are a tale of worldwide economic fall down. The postures are characterized by the scaling up of the business, refining value propositions in each business, responding to competition and price war, building new capabilities and strengthening the risk and IT infrastructure as the bank sought to incrementally improve our market share and positioning. (Hong Leong Bank, 2009) (Gustafsson, Johnson, and Roos, 2005) The era ahead is more opportunistic in nature, with a rapidly changing eco-system and higher regulatory and prudential requirements. The shadow of the state on the sector globally is more pronounced. (Auh et al, 2007) Overall, the banks competitive strategy has to pivot on a competitive delivery, consisting of quality people, knowledge base and result oriented capability, market intelligence and local community embedment, entrepreneurialism and how it organize itself to scale and build new names. As it emerges from the crisis, it needs to re-segment the customers to market changes and re-build a compelling proposition on how to scale sustainability while staying opportunistic tactically. (Auh et al, 2007) References Auh, S., Bell, S.J., McLeod, C.S., Shih, E. (2007), Co-production and customer loyalty in financial services, Journal of Retailing, Vol. 88 No.3, pp.359-70. Fombrun, C., Shanley, M. (1990), Whats in a name? Reputation building and corporate strategy, Academy of Management Journal, Vol. 33 No.2, pp.233-48. Gustafsson, A., Johnson, M., Roos, I. (2005), The effects of consumer satisfaction, relationship commitment dimensions, and triggers on consumer retention, Journal of Marketing, Vol. 69 No.4, pp.210-18. Harris, L.C., Goode, M.M.H. (2004), The four levels of loyalty and the pivotal role of trust: a study of online services dynamics, Journal of Retailing, Vol. 80 pp.139-58 Roberts, K., Varki, S., Brodie, R. (2003), Measuring the quality of relationships in consumer services: an empirical study, European Journal of Marketing, Vol. 37 No.1-2, pp.169-96. Sanzo, M.J., Santos, M.L., Và ¡zquez, R., à lvarez, L.I. (2003), The effect of market orientation on buyer-seller relationship satisfaction, Industrial Marketing Management, Vol. 32 No.4, pp.327-45. Shankar, V., Smith, A., Rangaswamy, A. (2003), Customer satisfaction and loyalty in online and offline environments, International Journal of Research in Marketing, Vol. 20 pp.153-75. Spreng, R.A., Chiou, J. (2002), A cross-cultural assessment of the satisfaction formation process, European Journal of Marketing, Vol. 36 No.7-8, pp.829-39. Yoon, E., Guffey, H.G., Kijewski, V. (1993), The effects of information and company reputation on intentions to buy a business service, Journal of Business Research, Vol. 27 pp.215-28. Porter, M E. (1985) Competitive Advantage: Creating and Sustaining Superior Performance, New York: The Free Press. Gronroos, C., (1997) Value-driven Relations Marketing: From Products to Resources and Competencies. Journal of Marketing Management, Volume 13, Number 5, p. 407-419. Agrawal, P. (2001), The relation between savings and growth: co-integration and causality evidence from Asia, Applied Economics, Vol. 33, pp. 499-513. Chen, T.Y. (1999), Critical success factors for various strategies in the banking industry, International Journal of Bank Marketing, Vol. 17 No. 2, pp. 83-91. Dannenberg, M. and Kellner, D. (1998), The bank of tomorrow with todays technology, International Journal of Bank Marketing, Vol. 16 No. 2, pp. 90-7. Filotto, U., Tanzi, P.M. and Saita, F. (1997), Consumer needs and front-office technology adoption, International Journal of Bank Marketing, Vol. 15 No. 1, pp. 13-21. Mols, N.P. (2001), Organising for the effective introduction of new distribution channels in retail banking, European Journal of Marketing, Vol. 35 No. 5/6, pp. 661-86. Fornell, C. and Wernerfelt, B. (1987), Defensive marketing strategy by customer complaint management: a theoretical analysis, Journal of Marketing Research, Vol. 24, November, pp. 337-46. Jones, M.A., Mothersbaugh, D.L. and Beatty, S.E. (2000), Switching barriers and repurchase intentions in services, Journal of Retailing, Vol. 76 No. 2, pp. 259-74. Evans, K.R. and Beltramini, R.F. (1987), A theoretical model of consumer negotiated pricing: an orientation perspective, Journal of Marketing, Vol. 51, pp. 58-73. Jarvelin, A. and Lehtinen, U. (1996), Strategic integration in industrial distribution channels: managing the interfirm relationship as a strategic asset, Journal of the Academy of Marketing Science, Vol. 27 No. 1, pp. 4-18. Hong Leong Bank (2009), last accessed on 10th Dec 2009, Available at El-Bdour, R. and Erol, C. (1989), Attitudes, behaviour and patronage factors of bank customers towards Islamic banks, International Journal of Bank Marketing, Vol. 7 No. 6, pp. 31-7. Gerrad, P. and Cunningham, J.B. 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Secret Recipe Business Plan

Secret Recipe Business Plan Secret Recipe, Dubai, UAE will be a franchise of catering company called Secret Recipe owned by ALAMERI Group. The business is in food services industry and has successfully established its brand name in Malaysia, Singapore, Indonesia, Thailand, China, Philippines, Pakistan, Brunei, and Australia by virtue of its fine quality cakes, fusion food and distinctive service. The purpose for this business plan is to provide a written guide for managing the franchise of Secret Recipe, Dubai, UAE and seek financing from relevant institution and investors by providing detailed funding business plan. This franchise of secret recipe will be owned by Taleb AlAmeri and will be primarily involved in the provision of variety fresh food products such as cheese, chocolate and fresh, cream cakes, health cakes and brownies. The business mission statement is to be solution oriented innovatively and the vision is to be one of the leading telecommunication companies in Africa. The objective of the company is to provide job opportunities youths, generate income for owners and to give 10% of the revenue back to the community. The fundamentals of this business success rest with the capacity to deliver value to the customer at competitive prices (Ajami, Cool Goddard, 2006).With the background knowledge of stiff competition in the food industry within Dubai, this franchise aims at attracting and retaining its customer through the provision of fine quality food products and distinctive service. In addition to the above, the fundamentals of this business will encapsulate best demonstration of ethical practice within both the internal and external environment. This is because of the backdrop knowledge of the stringent measures and legislations that govern the food industry. The food industry is expected to grow in the near and innovative approaches to food service and delivery will define success within this industry. Changing consumer demographics and increasingly complicated customers are pushing food service businesses to the drawing boards (Toyne Nigh, 1999). The success of this franchise will depend on the capacity to create a powerful market niche that cannot be broken. General Company Description What makes the business very unique is the realization that businesses and consumers are increasingly demanding more leading edge in service and product delivery in the most efficient, time saving and reliable way (Hill, 2008). The Secret Recipe situated at Dubai Mall, UAE a franchise of Secret Recipes will be primarily involved in the provision of fine quality cakes and fusion food. This will encompass the provision of more than 20 types of fusion food, 40 cake creations and pastries, with a flavorful range of ice cream and beverages. Mission statement: To provide world class food services to the customer. Vision: To become a leading provider in fine quality cakes and fusion food. The company will offer value addition services innovatively using the existing technology for reliability and efficiency. With a powerful website to be developed, the customers will be able to sample and purchase their preferred choice of quality fine cakes and fusion foods online. The website will be used to advertise and sell the products and services offered by the company. Company Goals and Objectives Goals To have the franchise operating exactly three months after receiving adequate funding. Obtain $ 200,000 of capital by 31st December 2010 to staff and launch the business towards achieving its long term goals. To attain the stated year goal of recruiting employees by the beginning of the year 2011. Objectives Achieve excellent levels of high ethical standards within the food industry. Have a healthy, successful company that is a leader in customer service and that has a loyal customer following. Achieve a sales target of $20,000 within the first three months of the operation. Business Philosophy: The most important aspect of this business is to provide value to the customer through distinctive service and in a manner that guarantees their return. The more than 20 types of fusion food, 40 cake creations and pastries, with a flavorful range of ice cream and beverages will be sold to all customers of different backgrounds in United Arabs Emirates. However, I envisage to draw the larger bulk of my customer base from the residents of Dubai City. Because of the increasing innovative marketing approaches, the marketing strategy will strive to reach customers of diverse backgrounds and will then be narrowed down to touch on the specific market niche. Food industry is a growth industry that has leaped from one phase to the other and is expected to record tremendous growth in the future. Changes that will arise in the future will mainly be in regard to changing demographics and the complexity in the demands of the customer. This will also include changes in technology that will define the operations and customer service delivery (Singh Delios, 2005). My company will stay in tandem with the changes in the food industry and at pace with technological advancement to reap the most out of the benefits presented by these two growth scenarios. My greatest strength and competency that will also be my competitive advantage is the unrivalled experience in the food industry and chain management. As the owner of this franchise, I plan to put in an aggressive and innovative marketing campaign within this industry that will immediately smoke away competition and enhance my entry and strong regional presence in Dubai. I strongly believe my competitors strength will be based on tears of operation that have made them acquire a deeper sense of understanding of the customer. In fact, after an intensive research on the competitors strengths and weaknesses, the company realized that the competitors strengths are based on the experience, location, advertisement, employee, technology, financial, political connection and goodwill. I plan to plough in my vast experience in management within the food industry to his business and ensure its survival. In addition to the above, my capacity to raise capital that will cover important business start-up areas will provide me a competitive advantage against my competitors who has struggling with waning confidence in small and medium sized entrepreneurs by banks. Furthermore, I expect to reap from the efforts of the main company in regards to brand and image building. This will be a sole proprietorship type of business. This is because I believe the inability to raise adequate capital forms the reason behind enlargement and partnerships. Capital is not a problem in my case. Furthermore, sole proprietorship offers the best and simplest environment in regard to decision making (Cherunilam, 2004). I plan to execute my decisions and discharge my duties within this business without any opposition and inhibition. Products and Services This will be an entirely food business that will only deal with the products of the mother company. I will sell the more than 20 types of fusion food, 40 cake creations and pastries, with a flavorful range of ice cream and beverages offered in allÂÂ  Secret RecipeÂÂ  outlets. After an intensive research on the competitors strengths and weaknesses, the company realized that the competitors strengths are based on the experience, location, advertisement, employee, technology, financial, political connection and goodwill. These will form the areas that will define my competitive disadvantages. As a new franchise, I plan to get into the market at a slightly reduced sales fee in comparison to my competitors. This will form the introductory offer of the business that is aimed at drawing the customer to the business. Marketing Plan My marketing ill revolve around the need to adapt my brands to meet local and regional culture because of the understanding that branding act as a means of linking items that are part of product line and emphasizes the individuality of product items. This emphasis can only be achieved in instances where products items fit into the local or regional culture of the target market. This is a food industry and therefore I expect very little conflict with the culture of the people in Dubai. In addition to the above, the adapting of these brands to fit into the local and regional culture of the target market is a competitive advantage that is commonly used by competing firms engaged in the sale of similar or substitute products. In essence, this means that a firm that outperforms the others in the primary goal of performance-profitability-has competitive advantage. A reference back to the branding generic model of firms can be made, where the question of whether firms are branding strategies is cost driven or value added arises. Value added competitive advantage arises in instances where competing firms attach strong cognizance to the understanding of local or regional culture before launching their product lines. Companies succeed in branding strategies that their rival because their products are positioned to capitalize on their unique characteristics of a local or regional group and which, in one or more aspects, their rivals find hard to emulate. This competitive adv antage gives it a basis for outperforming competitors because of the value that firms are able to present to the customer. These will define my marketing plan. Management and Organization As I have stated, the day to day management of the business will be my primary duty with the support of other individuals that will form part of employees in the company. The procedure of running the business will be through delegation as per the chain of current bellow DIRECTORS CEOs SENIOR MANAGER FINANCE MANAGER ASSISTANT AGENTS WATCHMEN HUMAN RESOURSE MANAGER The managers and the staff are very important for the company as they are the means through which goals are realized, duties are carried out and they provide the links between the organization and the clients. 5.2 Management team The initial management team consists of the founders who will be working jointly as shareholders. The founders of the company share a vision for the success of Secret Recipe Franchise situated in Dubai, UAE. Their duty will involve day to day running of the business which involves finance, logistics and human resource. In future the company will have a general manager, finance manager and human resource manager who must have a degree or diploma with the relevant course from a recognized University or College. 5.3 Other personnel Apart from the management team, the company is having three (3) supervisors at the head office and one (1) assistant supervisor in every department. The company is planning to employ watchmen, office messenger and more assistant agents as we will be expanding. These personnel have and will have minimum qualification of O level education and diverse knowledge in the food industry. 5.4 Recruitment The management team has been able to recruit other personnel through networking and train them within the already existing outlets before they are posted to the new outlets. The business will also consider advertising through posters, internal memo, friends and relatives, internet, electronic media like radio and printed media like newspapers. The recruitment process will involve short-listing of the applicants, interviewing of the shortlisted applicants, selection of the successful applicants and finally issuing the appointment letter. We will also recruit through confirmation of the interns and the volunteers. 5.5 Orientation, training and developing of staff Secret Recipe Franchise Company will carry out orientation, training and development of staff through induction, on the job training, contract training, refresher courses, internship and evaluation after training. The company is looking forward to become custodians of a very fragile yet integral good: customer trust, therefore the company will maintain refresher courses to ensure all our staffs are properly aligned when it comes to personal integrity. 5.6 Remuneration/incentives 5.6.1 Salaries/wages The company will offer to the personnel a very competitive basic salary according to the qualification, experience, position and expertise. The salary will also be based on what the competitors offer and the companys returns. There will be a commission for the sales personnel and prompt payment for wages. 5.6.2 Fringe benefits Incentive is also another factor that the company has put at the top of priorities. Incentives will enable, motivate or encourage a particular course of action which in turn will contribute to the company success. We will offer allowances in terms of overtime, leave, millage, hardship and many more as they may arise. There will be bonuses including awards in terms of value for money and certificates. Currently the company provides tea, soft drink and has installed a television system. The business will soon embark on taking our staff to the trips, have insurance cover for them and remit contributions on their behalf to their respective insurance companies. 5.7 Support services The company will require the following support services; financial advisor, legal advisor, banking system, security support services, infrastructure and insurance services. 9. FINANCIAL PLAN The company has at its disposal a sum total of $20,000 as a financial source from directors personal savings. We are therefore looking for funding from other investors and banks. The business finance will be used to for the facilities, equipments, materials, cash for operating expenses and salaries, fees and other costs. 9.1 Capitalization 9.1.1 Own contribution Capitalization based on the shareholders contributions is $20,000. 9.1.2 Proposed funds from borrowing sources For the business to operate as proposed, the start-up cost must be met. The company is therefore proposing funds from borrowing sources of $ 20, 000 9.1.3 Total investment Total investment is the sum of own contribution and the proposed funds from borrowing sources which is $40,000. The following sections lay out the details of the financial plan for rapid, but controlled growth for the next one year. The simple structure to be adopted by the company will provide a great deal of flexibility resulting in few coordination problems hence quick reaction to changes in the market. 9.7 Measurement of profitability 9.7.1 Operating profit margin Operating profit margin = (operating profit/Revenue) x100 First year: Operating profit margin = (1,400/101,500) x 100 = 1.38% Second year: Operating profit margin = (4,730/131,950) x 100 = 3.58% Third year: Operating profit margin = (22,009/171,530) x 100 = 12.83% 9.7.2 Current Ratio Current Ratio = Current assets/Current liabilities Projected Current Ratio by the end December 31, 2011 = 21,000/11,200 = 1.875 9.7.3 Return On Investment (ROI) Return On Investment (ROI) = Net Profit/Investment Return On Investment (ROI) for the ended December 31, 2010 = 1400/23,000 = 0.06

Of Mice and Men by John Steinbeck Essay example -- Georges decision

Many of you may think it was easy enough for George to pick up that Luger and shoot this man, Lennie, right in the back of the head. This, however, is not so. The internal conflict that George must have faced was no doubt greater than anything you can imagine. George, an angel of mercy to his good friend and confidant, Lennie Small, is not a murderer. He is quite the opposite. The care of Lennie had been placed into George's hands by a dying woman. George had promised that he would take care of Lennie, watch after him, make sure he was safe. Because the greatest danger to Lennie, George and this Aunt Clara must have known, was himself. His sheer strength and simple mindedness had gotten Lennie in trouble many times before, and then, suddenly, he had killed a woman. The blame can not be ...

Analysing a TV Advertisement Essay -- Papers

Analysing a TV Advertisement The TV advert that I am going to analyse is advertising Comfort, the clothes washing liquid. This advert is very, very unusual. It is about a family made out of fabric, a little bit like rag dolls. I am going to analyse this advert shot by shot so it is easy to understand. The first shot is set in the bathroom of the 'Clothes family'. Little Lisa cloth is extremely upset that her boyfriend is leaving town for a little while. At the start of the advert she is standing in the bathroom looking extremely upset. Her mother then comes in. This first shot is a tracking shot as it moves with the mum as she enters the bathroom and walks forward to talk to her daughter. The set is the bathroom of the house and it is in fact very plain and minimalist. The bathroom is a simple cream colour but it looks as if this is made out of cloth, for the reason that it has stitches all around the edges of the whole room. I believe that the writers have created the bathroom to be this way so that the people stand out, as they are bright colours. The mum is made out of orange and brown material and the girl is purple, pink and lilac. The lighting used in this advert is also very important. If the lighting was dark or there was no lighting at all, then no body would be able to see the advert or the people in the advert and the whole advert would be useless. Therefore, the lighting is very bright, lively and cheerful. Nothing is dark. The reason for this is maybe because the advert is set in the daytime. Nevertheless, it may give connotations of the product making people jolly and cheerful even when they might be upset. ... ...till standing their hugging. Lisa then says in a fed up sort of way, "Darren you're creasing me now!" Once this phrase is said the Mother appears on the screen from behind the door. She looks at the couple in an 'I told you so' look. This is a shot reverse shot looking into the house from the road, onto the girls face and her Mother. I think that this advert is very clever. It gives the connotations that the product will basically make clothes feel fresh and cool without damaging them in any sort of way. I like the way that the writers have used people made out of clothes and that the comfort is used like a moisturiser to make the clothes soft. The comment about the creasing at the end of the advert is also quite funny. The music throughout the advert is light and bouncy. It makes the advert seem bubbly and lively.

Fool Chapter 16

SIXTEEN A STORM RISING The storm blew in during the night. I was eating my breakfast in the kitchen when a row erupted in the courtyard. I heard Lear bellow and left to attend him, leaving my porridge with Drool. Kent intercepted me in the corridor. â€Å"So the old man lived through the night?† said I. â€Å"I slept at his door,† said Kent. â€Å"Where were you?† â€Å"Trying to see two princesses ruthlessly shagged and starting a civil war, thank you, and with no proper supper, neither.† â€Å"Fine feast,† said Kent. â€Å"Ate till I nearly burst just to see the king went unpoisoned. Who is bloody St. Stephen, anyway?† Then I saw Oswald coming down the corridor. â€Å"Good Kent, go see that the daughters don't kill the king, and that Cornwall doesn't kill Edmund, and that the sisters don't kill each other, and if you can help it, don't kill anyone. It's too early for killing.† Kent hurried off as Oswald reached me. â€Å"So,† said Oswald, â€Å"you lived through the night?† â€Å"Of course, why wouldn't I?† I asked. â€Å"Well, because I told Cornwall of your rendezvous with Regan and I expected him to slay you.† â€Å"Oh for fuck's sake, Oswald, show a little guile, would you? The state of villainy in this castle is rubbish, what with Edmund being pleasant and you being straightforward. What's next, Cornwall starts feeding orphans while bloody bluebirds fly out of his bum? Now, let's try it again, see if you can at least keep up a pretense of evil. Go.† â€Å"So, you lived through the night?† said Oswald. â€Å"Of course, why wouldn't I?† I asked. â€Å"Oh, no reason, I was worried about you.† I clouted Oswald on the ear with Jones. â€Å"No, you nitwit, I'd never believe you're concerned for my welfare – you're a right weasel, aren't you?† He made to reach for his sword and I hit his wrist a vicious blow with Jones's stick end. The villain leapt back and rubbed his bruised wrist. â€Å"Despite your incompetence, our agreement stands. I need you to consult with Edmund. Give him this letter from Regan.† I handed him the letter I'd written at first light. Regan's hand was easy to duplicate. She dotted her i's with hearts. â€Å"Don't break the seal, it professes her devotion for him, but instructs him to show no outward affection for her. You must also caution him against showing any deference to your lady Goneril in front of Regan. And because I know the intrigue confuses you, let me map out your interest here. Edmund will dispatch your Lord Albany, thus releasing your lady to other affections, only then will we reveal to Cornwall that Edmund has cuckolded him with Regan, and the duke will dispatch the bastard, at which time, I will cast the love spell on Goneril, sending her into your own ferrety arms.† â€Å"You could be lying. I tried to have you killed. Why would you help me?† â€Å"Excellent question. First, I, unlike you, am not a villain, therefore I can be expected to proceed with a modicum of integrity. And, second, I wish to visit revenge on Goneril for how she has treated me, her younger sister, Cordelia, and King Lear. I can think of no better punishment for her than pairing her with the man-shaped tower of excrement that is yourself.† â€Å"Oh, that's reasonable,† said Oswald. â€Å"Off you go, then. See that Edmund doesn't show deference.† â€Å"I might slay him myself, for violating my lady.† â€Å"No, you won't, you're a coward. Or had you forgotten?† Oswald started to quiver then with anger, but he did not try to reach for his sword. â€Å"Run along, mate, Pocket's got a bumload of foolin' yet to do.† A randy hand of wind groped the courtyard, sending the sisters' skirts tossing and snapping their hair in their faces. Kent crouched and clung to his great broad-brimmed hat to keep it from being carried away. The old king held his fur cape tight around him and squinted against the dust, while the Duke of Cornwall and Earl of Gloucester stood by the great gate for shelter – the duke content, it seemed, to let his duchess do the talking. I was relieved to see that Edmund was not in attendance, so I danced into the courtyard, bells a-jingle, song in heart. â€Å"Hi ho!† said I. â€Å"Everyone get a proper bonking for the Saturnalia, did they?† The two sisters looked at me blankly, as if I might have been speaking Chinese or dog, and they had not, overnight, each received rousing repeated bonkings from an enormous donkey-donged nitwit. Gloucester looked down, embarrassed, I suppose, over abandoning his own pantheon for St. Stephen, and a wholly bollocks holy holiday feast. Cornwall sneered. â€Å"Ah,† said I. â€Å"Then a crispy biscuit baby Jesus cornu-bloody-copia of Christmas cheer, was it? Silent night, camels and wise men – frankenstein, gold, and myrrh all around then?† â€Å"Sodding Christian harpies want to take away my knights,† said Lear. â€Å"I've already lost half my train to you, Goneril, I'll not lose the rest.† â€Å"Oh, yes, sire,† said I. â€Å"Christianity is their fault. I forgot that the wind blew out of a pagan sky for you today.† Regan stepped forward then, and yes, she was walking a bit bow-legged. â€Å"Why do you need to keep fifty men, Father? We've plenty of servants to tend to you.† â€Å"And,† said Goneril, â€Å"they will be under our charge, so there will be no discord within the walls of our homes.† â€Å"I'm of my sister's mind on this,† said Regan. â€Å"You're always of your sister's mind,† said Lear. â€Å"An original thought would crack your feeble skull like a thunderbolt, you craven vulture.† â€Å"That's the spirit, sire,† said I. â€Å"Treat them like bins of used nappies and watch them come around. A wonder they've turned out so delightful with fathering of that quality.† â€Å"Take them, then, you flesh-tearing harpies! Would that I could drag your mother from her tomb and accuse her of most grievous adultery, for you cannot be issue from my loins and treat me so.† I nodded and lay my head on Goneril's shoulder. â€Å"Evidently the adultery comes from Mum's side of the family, pumpkin – the bitterness and stunning bosoms are from Papa.† She pushed me aside, despite my wisdom. Lear was losing all control now, trembling as he shouted impotently at his daughters, looking weaker and more slight with every word. â€Å"Hear me, gods! If it be you that stir these daughters' hearts against their father, then touch me with noble anger, and stain not my man's cheeks with women's weapons, the water drops.† â€Å"Those aren't tears on your cheeks, nuncle,† said I. â€Å"It's raining.† Gloucester and Cornwall looked away, embarrassed for the old man. Kent had his hands on the king's shoulders and was trying to lead him gently out of the rain. Lear shrugged him off and stormed up to his daughters. â€Å"You unnatural hags! I will have such revenges on you both that the world – er, I will do such things that I don't even know yet, but they will be horrible – the very terrors of the earth! But I'll not weep! I'll not. Even if my heart shall break into a hundred thousand shards, I shall not weep. O fool, I shall go mad!† â€Å"Aye, nuncle, smashing good start you're off to.† I tried to put an arm around Lear's shoulders, but he elbowed me away. â€Å"Rescind your orders, harpies, or I shall leave this house.† He made for the great gate. â€Å"It is for your own good, Father,† said Goneril. â€Å"Now, cease this ranting and come inside.† â€Å"I gave you all!† screeched Lear, waving a palsied claw at Regan. â€Å"And you took your bloody time giving it, too, you senile old fuck,† said Regan. â€Å"She came up with that one all on her own, nuncle,† said I, looking on the bright side. â€Å"I will go,† threatened Lear, another step toward the gate. â€Å"I'm not having you on. I'll head right out that door.† â€Å"Pity,† said Goneril. â€Å"Shame, really,† said Regan. â€Å"Here I go. Right out that gate. Never to return. All alone.† â€Å"Ta,† said Goneril. â€Å"Au revoir,† said Regan, in nearly perfect fucking French. â€Å"I mean it.† The old man was actually through the gate now. â€Å"Close it,† said Regan. â€Å"But, lady, it's not fit for man nor beast out there,† said Gloucester. â€Å"Fucking close it!† said Goneril. She ran forward and pushed the great iron lever by the gatehouse with all her might. The heavy, iron-clad portcullis slammed down, the points just missing the old king as they set in the ports a foot deep in the stone. â€Å"I'll go,† said Lear, through the grate. â€Å"Don't think I won't.† The sisters left the courtyard for the shelter of the castle. Cornwall followed them and called for Gloucester to come along. â€Å"But this storm,† said Gloucester, watching his old friend through the bars. â€Å"No one should be out in this storm.† â€Å"He brought it on himself,† said Cornwall. â€Å"Now, come along, good Gloucester.† Gloucester pulled himself away from the grate and followed Cornwall into the castle, leaving just Kent and me standing in the rain in only our woolen cloaks. Kent looked tortured over the old man's fate. â€Å"He's alone, Pocket. It's not even noon and the sky is as dark as midnight. Lear is outside and alone.† â€Å"Oh buggering bugger,† said I. I looked at the chains leading up to the top of the gatehouse, the beams that protruded from the walls, the crenellations at the top to protect the archers. Damn the anchoress and Belette for my monkey-training as an acrobat. â€Å"I'll go with him. But you have to hide Drool from Edmund. Talk to the laundress with the smashing knockers, she'll help. She fancies the lad, no matter what she says.† â€Å"I'll go get help to crank up the gate,† said Kent. â€Å"Not to worry. You look after the Natural, and watch your back for Edmund and Oswald. I'll return with the old man when I can.† And with that I shoved Jones down the back of my jerkin, ran and leapt onto the massive chain, spidered up it hand over hand, swung up onto one of the beams that protruded from the stone above, then hopped from beam to beam until I could find a handhold in the stone – and scurried up another story to the top of the wall. â€Å"Sorry sodding fortress,† I shouted to Kent with a wave. In a wink I was over the wall and down the drawbridge chains on the other side to the ground below. The old man was already at the gates of the walled village, nearly disappearing amid the rain, tottering out onto the heath in his fur cape, looking like an ancient sodden rat.

Purpose of a Literature Review Essay

Purpose of a Literature Review – to identify what has already been done/found, in relation to the research topic that is being studied and answers the question of what needs to happen next. – provide a brief overview of research you’ve read. – Demonstrate that you understand the topic and have significant knowledge within the field of study and then make a case. – Making a case may be an analysis of research, study, or conceptual argument. – Also, be sure to include a persuasive argument. – At the end of a literature review you should identify a gap or misinterpretation within the information (identify and explore the gap). My approach to writing this literature review was somewhat similar to the writing of a â€Å"regular† essay. I’ve used this approach in past assignments I’ve completed including such as a narrative and an annotated bibliography. They all have similar characteristics. Thank goodness for this! It gives me an idea of where to start. I believe these common characteristics are the main subject of the piece of writing and evidence/textuality of your point from other readings. Textuality is using pieces of writing from other works to support your points.  Beware, though these essays may serve as a guide, they also have many differences. – What should you do next? *Ponders* – Information! Information! Information! Be resourceful, support your claims, justify your answers. – It is important that you do this in the correct way. – My greatest advice would be to ask your professor for a peer review guide and use it as you write. This will ensure that your writing is clear, organized, flowing, and well-written. If you feel as though you cannot do this for yourself, I’d suggest having someone else read your literature review aloud. Dailyn’s essential steps to writing a literature review; these are my own ideas so I have no proof if they actually worked until I recieve feedback. I’m hoping I pulled this one together. How do you approach literature reviews? Good luck, and until next time. Take care. Literature Reviews What this handout is about This handout will explain what a literature review is and offer insights into the form and construction of a literature review in the humanities, social sciences, and sciences. Introduction OK.  You’ve got to write a literature review. You dust off a novel and a book of poetry, settle down in your chair, and get ready to issue a â€Å"thumbs up† or â€Å"thumbs down† as you leaf through the pages. â€Å"Literature review† done. Right? Wrong! The â€Å"literature† of a literature review refers to any collection of materials on a topic, not necessarily the great literary texts of the world. â€Å"Literature† could be anything from a set of government pamphlets on British colonial methods in Africa to scholarly articles on the treatment of a torn ACL. And a review does not necessarily mean that your reader wants you to give your personal opinion on whether or not you liked these sources. What is a literature review, then? A literature review discusses published information in a particular subject area, and sometimes information in a particular subject area within a certain time period. A literature review can be just a simple summary of the sources, but it usually has an organizational pattern and combines both summary and synthesis. A summary is a recap of the important information of the source, but a synthesis is a re-organization, or a reshuffling, of that information. It might give a new interpretation of old material or combine new with old interpretations. Or it might trace the intellectual progression of the field, including major debates. And depending on the situation, the literature review may evaluate the sources and advise the reader on the most pertinent or relevant. But how is a literature review different from an academic research paper? The main focus of an academic research paper is to develop a new argument, and a research paper will contain a literature review as one of its parts. In a research paper, you use the literature as a foundation and as support for a new insight that you contribute. The focus of a literature review, however, is to summarize and synthesize the arguments and ideas of others without adding new contributions. Why do we write literature reviews? Literature reviews provide you with a handy guide to a particular topic. If you have limited time to conduct research, literature reviews can give you an overview or act as a stepping stone. For professionals, they are useful reports that keep them up to date with what is current in the field. For scholars, the depth and breadth of the literature review emphasizes the credibility of the writer in his or her field. Literature reviews also provide a solid background for a research paper’s investigation. Comprehensive knowledge of the literature of the field is essential to most research papers. Who writes these things, anyway? Literature reviews are written occasionally in the humanities, but mostly in the sciences and social sciences; in experiment and lab reports, they constitute a section of the paper. Sometimes a literature review is written as a paper in itself.